We are the marketing, design and consumer PR consultancy specialising in big ideas. Big ideas get people talking, solve problems and transform companies. We create a buzz around brands, engage their audiences and generate results using the web, film, events and press.
How do we bring Austria to life for our busy, London based audience? By taking them on a journey, In Pursuit of Austria.
Using a combination of experiential marketing, online banners and an exclusive media partnership, the audience experienced a taste of Austria. The campaign target was hit two-fold and consumers were left wanting to book their own Austrian summertime adventure.
How do we persuade consumers to change their shopping habits & try us out when they don’t know what we are? By celebrating what makes us ‘better all round’.
Focussing on Ora as the first redesign of kitchen towel in a century, we created a media relations and consumer engagement campaign celebrating all that is round. We launched the product in womens press and online, and built on this momentum by communicating directly with our target audience via Facebook, achieving year 3 sales targets in year 1.
How do we maximise the value of French Telecom’s acquisition of a leading mobile provider to the world’s press, corporate customers and staff?
By dipping new operating countries in Orange and getting them to experience the brighter future, resulting in ‘overnight’ introduction of the new brand, that really pays off.
In a crowded marketplace dominated by Apple and Samsung, how do we get the press excited about the new products at Nokia World? By giving them an excited Nokia.
By postponing the event until the products were 100% ready, we created atmosphere and expectation. We altered the event’s language and tone and used the knowledge and passion of Nokia’s own people to change the brand personality, resulting in an energy that permeated the 2 day event and was infectious to press and public.
How can we as a company of many parts become one? By creating a shared moment when all staff and suppliers come together.
We built the TalkTalk big picture experience, where everyone could discover what part they would play in the company’s new and exciting future. Remembering that a picture is worth a thousand words and engaging communication creates mindshare, we used a 30m wide screen to welcome the 3,000 attendees to the show. We then flipped it up allowing delegates to go through the screen and into TalkTalk.
In an economic downturn, how do we convince CCE people that together we can grow the category? By actively demonstrating the extraordinary.
Using the Olympics to energise the company’s future, we created an extraordinary atmosphere. Employees left full of confidence, ready to take on the challenge: “It’s really about seeing the future, where we actually hadn’t. I can actually see that journey now”.
How do we increase the number of people, of all ages and abilities, playing tennis, utilising parks and local authority sites? By playing football.
By creating Beacon centres in parks with access to other sports such as football, organised tennis flourishes. An interactive online portal and annual Play Your Park event encourages people across the country to get outside and enjoy their parks.
How do you get stakeholders and staff from owners to housekeepers, from Salford to Saudi, to feel part of a franchise? By putting the emotion into Great Hotels Guests Love.
From brief to delivery in 3 weeks, we avoided ‘Death by Powerpoint’ and condensed 40 minutes of slides into 3 minutes of emotive film. By using superwide format film, perspective altering techniques and nostalgic music tracks, time lapse and montage, we pulled viewers into the guests’ world and got everyone to feel part of IHG.
How do you ensure that Nelson Mandela’s 46664 HIV charity is mentioned by the world’s media, when the stars and acts appearing at the concert (of which it is in aid) are all the journalists care about? By making the concert all about the charity.
By persuading The Royal Parks to increase Hyde Park’s capacity from 45,000 to 46,664, we cemented the charity number in all announcement coverage because of the number of tickets available. The sold out event received global media interest and the charity and its work was mentioned in over 90% of all coverage. There were in excess of 20,000 pieces of coverage with a combined media value of over £10 million.
How do we ensure that our clients are engaging with their audiences in all the right places and owning the conversations that relate to their brand? It’s all about social media.
Social media impacts on every element of communications and isn’t an additional extra. It sits at the heart of everything we do. We use social media to develop insights and gather intelligence, drive and increase brand awareness, to promote and share stories and to build, engage and maintain relationships.
With no time, no venue and more people than ever, how can we bring alive our targets and ambitions for F11? Let’s do it right here, embrace our environment and turn ‘company strategy’ into ‘employee’s mission’.
Employees left with a clear vision of what they had to do: “An inspiring, passionate event that joined all our businesses together and made us feel like one huge powerful machine”.
How do we engage with an audience that is ‘too cool to listen’? By positioning them ‘in the know’.
T-Mobile makes you look good in front of your mates by creating instant ‘hero users’, texting you inside track information and letting you invite only the coolest of your friends.
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