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No, your eyes do not deceive you. That is the father of All about the Idea, Derrick Tuke-Hastings, immortalised by the power of the podcast, doing what he loves most; chuckling.
Derrick appeared yesterday lunchtime on simply-TV to chat with Marc Wright from Simply Communicate magazine all things live events, wide format video and death by PowerPoint.
Following on from our article in print (click here to view), Derrick was invited on the show to give his take on the state of the industry in 2012 and how non Olympics sponsors can utilise the London Games to their advantage.
While advising corporate communicators to “create an atmosphere”, rather than simply pressing play on a slides presentation, Derrick proved that he is more than just ‘all about the idea’, he is all about big hand gestures too!
Though some viewers may have balked at the possibility of ditching PowerPoint for what they imagine to be an expensive alternative, our man in the bow tie explained that it ain’t necessarily so. While Derrick’s former agency Park Avenue offered clients the ”whole package”, All about the Idea by contrast, charges only for what the client wants, whether it be some fresh ideas, creative direction of a team of suppliers, or full implementation.
There was some great interaction during the live broadcast yesterday, including comments and questions from communicators agency and client side.
Don’t take my word for it though; watch the archived podcast by clicking here. Register (only takes 2 secs), press play and then click on Derrick’s name on the left hand side to watch the interview.
Feel free to leave your comments and queries below for Derrick to answer.
This caught our eye as an interesting follow on from Idea Awards 10’s winning idea, electronic receipts.
Movanta is a combination of email based voucher services like Groupon and mobile Apps such as Voucher Cloud. It acts like a handy mobile shopping assistant and uses GPS to send you offers from stores that you like in the vicinity.
Plus, it acts as an online shopping archive, from which you can access receipts of your Movanta aided purchases, saving you from holding on to all those pesky bits of paper.
It’s the future and you heard it here first!
As an incentive to entering Idea Awards 12, which is now open, we wanted to share with you the proof that our Idea Awards winners celebrate in style with their fabulous prizes.
Chris Burgess, who won second prize with his idea of a TV channel dedicated to student showreels, received a side of Forman’s smoked salmon and Three Choirs Vineyards Classic Cuvée.
Looks like he had a private party against a perfect Hawaiian sunset and we don’t blame him!
If YOU think that the only thing wrong with this picture is that the person drinking from a wine glass isn’t you, then you know very well what to do. Click here to enter an idea and watch this space for news of Idea Awards 12 confirmed prizes.
In honour of the launch of Idea Awards 12 and because some of our entrants have asked us, we’d like to tell you about one way that you might make your BIG idea a reality.
The Dragon Entrepreneur Course 2012, in association with Dragon Enterprise Centre, takes you through all the major steps of starting up a business, from the importance of writing your business plan to writing the perfect marketing pitch, and branding your business to keeping on top of your finances.
This course consists of six parts; each session lasts for two – three hours and is led by an expert in their area of business. Learn from their mistakes and achievements to ensure that your business is a flying success.
Starting February 27th with ‘The importance of writing your business plan’ and concluding July 30th with ‘Time management and organisation’, this course could help you bring your BIG idea to life.
Good luck!
As another year comes to a close, a new one begins. Idea Awards 12 is now live and lapping up entries from all those with a creative bent, fighting it out to be crowned Idea Awards champion 2012.
But 2011 would not be truly complete without a mention to our Idea Awards 11 partner, Three Choirs Vineyards.
Nestled in the heart of the countryside, where two counties meet; Gloucestershire, home to the Cotswolds and Herefordshire, as described by historian John Julius Norwich, ‘No county is more beautiful;
few, if any, are more unspoilt’. Three Choirs Vineyards takes its name from one of the world’s oldest classical choral music festivals, the Three Choirs Festival, held each year since the early eighteenth century, and rotating between the three great cathedral cities of Gloucester, Worcester and Hereford.
Three Choirs Vineyards itself is England’s leading and most awarded, single estate vineyard and a site offering not only wine tasting and guided tours, but exquisite accommodation and fine dining.
Idea Awards 11 saw the generous donation of a bottle of Three Choirs Classic Cuvee, a traditionally-made sparkling wine of very high quality. Dry and subtle, it is proudly British and with none of the self-importance (nor inflated price tag) of so many wines produced in the Champagne region.
Thank you to all of our Idea Awards 11 partners. We look forward to bringing you news of the top prizes up for grabs in Idea Awards 12.