Coca-Cola Enterprises
Creating the Extraordinary


To get people to buy into aggressive new sales and
performance targets from a wide variety of stakeholders.
People were already working very hard and the key
was to show how they can do better while sustaining
that momentum.


Showing how we can create the extraordinary every
day at a large internal event held over several days
at London’s Excel. By taking people on a journey that
is tailored to their needs and expectations and showing
how the different key areas will be brought together
to make a huge difference. We used the power and
messaging of the Olympics to drive forward business
messages, show the headroom and create belief.


An invigorated and driven workforce, stakeholders
who understood the business and some high profile
sales made as part of the event.
Need a big idea?
Let us know and we’ll be in touch

Subscribe to the AATI Blog

Follow our blog to get the
latest insights into the world
of All about the Idea