Coca-Cola Enterprises
Creating the Extraordinary

Challenges

To get people to buy into aggressive new sales and
performance targets from a wide variety of stakeholders.
People were already working very hard and the key
was to show how they can do better while sustaining
that momentum.

Actions

Showing how we can create the extraordinary every
day at a large internal event held over several days
at London’s Excel. By taking people on a journey that
is tailored to their needs and expectations and showing
how the different key areas will be brought together
to make a huge difference. We used the power and
messaging of the Olympics to drive forward business
messages, show the headroom and create belief.

Results

An invigorated and driven workforce, stakeholders
who understood the business and some high profile
sales made as part of the event.
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