InterContinental Hotels Group
Film Creation

Challenges

To add emotion to film content and create something
that could work across the world in a multitude of
different languages.

Actions

We created an emotional film based around the core
message of 'Great hotels guests love'. With over twenty
official languages, we invested in quality recognisable
music rather than using text and maximised the
company resources by using IHG images and
animating them in parallax.

Results

A film that engaged with a worldwide audience by
spreading the key messages. It worked for an
audience made up of a wide range of professions;
from chambermaids and barmen to corporate
executives and hotel owners.
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